Keys to Elected Office: The Essential Guide for Women

Overview

Published by Barbara Lee Family Foundation 

For nearly 20 years, the Barbara Lee Family Foundation has studied every woman’s campaign for governor on both sides of the aisle, including real-time polling on voters’ views and post-election interviews with candidates and campaign staff. Keys to Elected Office: The Essential Guide for Women offers the most direct, must-know advice we’ve gleaned for women elected officials and candidates running for office. From the personal traits, to actions that convey qualification and likeability, to bouncing back from mistakes, this nonpartisan guide is a concise look at what it takes for a woman to run and succeed.

The findings laid out in Keys to Elected Office: The Essential Guide for Women show that women candidates still face challenges. Those challenges, however, are surmountable—and they are often countered by strategic advantages.

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