Today, women running for office are motivated by a renewed sense of urgency, as well as optimism about their ability to compete at a moment when voters are thirsting for new ideas and fresh perspectives. Our data supports their instincts that now is the time to run and serve. Indeed, it is an excellent time to be a woman running for office. As Americans express frustration with the political status quo, the perception of women as “different” in a sea of male—mostly white—elected officials and candidates offers them a distinctive advantage in the eyes of voters. Voters tend to associate certain character traits more heavily with women, which can be an advantage or a disadvantage.